June 26

OUTCOME

The outcome for my subjet is well defined.  But is neccesary define a clear way to evaluated.

My students at the end of the semester must make a presentation on a session call "Shark Tank" explaining their Strategic Plan.

The document contain:

Content

1.      DEFINITION STAGE. 4

1.1         Brand (explanation). 4

1.2         Logo (explanation). 4

1.3         Slogan (Explanation). 4

1.4         Logotype. 5

1.5         Corporative Colors (Explanation). 5

2.      BACKGROUND FOR STRATEGIC PLAN.. 6

2.1         Executive Summary. 6

2.2         Define Business. 6

2.3         History of the Company. 7

2.4         Justification (minimum ½ page). 7

2.5         Define Industry where the company competes. 8

2.6         Background for the Industry – Sector - Subsector. 8

3.      ALINIG PHYLOSOPHY STRATEGIC PLANNING.. 9

3.1         Mission. 9

3.2         Vision (Who, What, When, How, Where). 9

3.3         Values (explaining each one). 9

3.4         Value Proposition. 9

3.5         Objectives (Short – Medium – Long Term). 10

3.6         Analysis of Competitive Business Strategy. 10

4.      INTERNAL AND EXTERNAL ANALYSIS STAGE. 11

4.1         KEY SUCCESS FACTORS ANALYSIS. 11

4.2         External Environment Analysis. 11

4.3         SWOT Analysis. 12

4.4         Industrial Sector - Internal Analysis. 12

4.5         Competitors analysis. 13

4.6         Customer and Consumer Analysis. 13

5.      CORPORATE STRATEGY STAGE. 14

5.1         DEVELOPING STRATEGIES. 14

5.2         STRATEGIC PLAN BUDGET. 16

5.3         EQUILIBRIUM... 16

5.4         STRATEGIC PLAN OBJETIVES. 17

5.5         INDICATORS. 18